Solution selling is a great sales technique but it’s not the best for B2B. Relationship Marketing is a great sales technique but it’s not the best for B2B selling either.
That’s why I took all the best aspects of solution selling and relationship marketing and created Perception Selling.
I love solution selling. I have based most of my very successful sales career over nearly 3 decades on the principals of solution selling. However times change, markets change, people change and as professional sales people we have to change as well.Continue reading